06
out 2014
Owning a high ranking restaurant
On the other hand, perfection can also haunt some of us to the point of inaction. While some are too quick to act and end up wasting resources, others are completely paralyzed by the “excessive” amount of work behind building something new. There’s just “so much to get done” before delivering the product to the user that we end up feeling frustrated and overwhelmed. Some of us are quick to
06
out 2014
City’s finest gourmet food
Some of us are quick to jump into building (what to us seem like) brilliant products, to the point of pixel perfection, without even stopping to ask whether our user or client feels the same way. The fact is that designing without introducing potential users to raw versions of our ideas is unsafe, uncomfortable and wasteful. Have you ever spent an overwhelming amount of time and resources designing something that
06
out 2014
Premium taco shells
Have you ever spent an overwhelming amount of time and resources designing something that a client or user discards in a matter of seconds? I’ve seen it happen far many times. It is never pleasant, always frustrating, yet often preventable. Designing a product without continual validation is like walking blindfolded over a plank into a sea of sharks. Some of us are quick to jump into building (what to us
03
out 2014
Fancy Shellfish on Vinegar
On the other hand, perfection can also haunt some of us to the point of inaction. While some are too quick to act and end up wasting resources, others are completely paralyzed by the “excessive” amount of work behind building something new. There’s just “so much to get done” before delivering the product to the user that we end up feeling frustrated and overwhelmed. Some of us are quick to
03
out 2014
Food party up in here
Northwestern University found that “the practice of low-fidelity prototyping… led to reframing failure as an opportunity for learning, fostering a sense of forward progress, and strengthening beliefs about creative ability.” The study concluded that building low-fidelity prototyping affects not only the final product, but our level of engagement with the design process itself. Have you ever spent an overwhelming amount of time and resources designing something that a client or
03
out 2014
The Miracle of SPA
In a 2012 study of the psychological experience of prototyping, researchers at Stanford and Northwestern University found that “the practice of low-fidelity prototyping… led to reframing failure as an opportunity for learning, fostering a sense of forward progress, and strengthening beliefs about creative ability.” The study concluded that building low-fidelity prototyping affects not only the final product, but our level of engagement with the design process itself. Have you ever
03
out 2014
A bridge between food and health
On the other hand, perfection can also haunt some of us to the point of inaction. While some are too quick to act and end up wasting resources, others are completely paralyzed by the “excessive” amount of work behind building something new. There’s just “so much to get done” before delivering the product to the user that we end up feeling frustrated and overwhelmed. Some of us are quick to
03
out 2014
Historical site of Yore
On the other hand, perfection can also haunt some of us to the point of inaction. While some are too quick to act and end up wasting resources, others are completely paralyzed by the “excessive” amount of work behind building something new. There’s just “so much to get done” before delivering the product to the user that we end up feeling frustrated and overwhelmed. Some of us are quick to
03
out 2014
How to make the best pizza
Have you ever spent an overwhelming amount of time and resources designing something that a client or user discards in a matter of seconds? I’ve seen it happen far too many times. It is never pleasant, always frustrating, yet often preventable. Designing a product without continual validation is like walking blindfolded over a plank into a sea of sharks. Some of us are quick to jump into building (what to